Your Website or your digital marketing activities are tools for branding. How you brand your business is what creates an impression in the minds of your customers and it is how your customers perceive your business that informs their purchase decisions. How do you relate branding and your business goals? How can you explore the possibilities of branding to achieve your business goals? In this post we will be looking at how branding can help you achieve your business goals.
How to brand a business
Branding is an important exercise for every business. It does not matter if it is a small, large, or retail business. As far as you want to stay alive in the highly competitive market of today, you must speak a consistent business language and affect your reach evenly at all times.
Perhaps the idea of branding has been vague to you, and you do not know how to use it to affect and achieve your business goals, then this post is for you.
In this post, you will learn the simple principles of branding your business.
What is branding?
We can simply state that your brand is a way customers define your products and services. It is the perception of people about your business. However, branding is a way of building these features that create the trusted perception people have about your business.
It is far above your logo or company colors. While it involves those, it also stretches into the unique qualities of your products or services, and your core values, maintained over a long time.
8 Effective Ways to build your business brand
1. Define your brand purpose
To be successful in building your business brand, you must first define your purpose and values. That way, you will be able to know exactly what you stand for and be more responsible for them.
You can begin by asking yourself these four questions:
Why this business?
What problems do I intend to solve with it?
What differentiates it from other businesses?
Why should people be concerned about my business?
An informed answer to these four questions will enable you to discover the purpose and core values of your business.
With your business values defined properly, your employees will work towards it while it gives both your customers and employees a sense of security.
2. Be sure who you are targeting
A good understanding of your target audience is a strong step towards building a successful brand.
Your business targets specific people right?
Yes. So you must keep in mind the exact people you hope to sell to.
How do these people behave?
What sort of lifestyle do they lead?
These are some of the questions that will help you understand your target audience more.
The truth is, your brand will only succeed if you know what your customers feel, how they think, and their priorities.
Using a buyer persona, you can define who your ideal customers are, and with that you can streamline your branding efforts towards their interests.
You might also go as far as finding out what or who influences such a group of people the most.
3. Use a memorable logo and tagline
The first thing that usually comes to mind each time the term “branding” is mentioned is visual impacts. The logo, tagline, and color.
Yes. Having a recognizable logo and simple tagline is one of the ways you can build your brand for long-term success.
To get something good and unique, you should invest time and money and hire a talented designer.
The visual artist will therefore create a worthy logo, good enough to represent your visual identity. This logo should appear on anything that represents your brand.
You would also have a brand-style guide that would help you ensure visual consistency. This guide should include:
Typography and font
Logo size and placement
4. Have a consistent brand voice
Having a consistent brand voice is a way to establish your identity with your customers. By brand voice, we mean the type of language with which you communicate with your customers, the voice that resonates with your customers.
How do you sound when speaking to them?
You could choose to sound
There is a long list of words that could define your voice. But the point is this: your brand voice should be one that resonates with your audience.
This points back to understanding who your target audience is. Knowing them well also means knowing the language they flow with.
Maintaining this voice as you grow establishes you within the heart of your audience.
5. Always go for quality
The easiest way to fail is to promote bad products or services. The more people test such products or services, the faster they get away from it. This is also how fast they would advise people against it.
That is not what your brand should stand for. Hence you wouldn’t want to drive your business down by offering low-quality products or services.
Your priority, however, should be to provide the best quality. Employ capable human resources who understands and believes in your values to work with you.
So, to build a brand that will have a mark in the market, you must invest in quality. You shouldn’t compromise it for whatever alternatives.
6. Find out what your competitors are doing
The point here is not to copy your competitors. If your business must succeed, you should NEVER copy your competitors.
You would want your brand to stand out, don’t you?
The goal is to tap into the areas they are lagging. To win the competition from their weakest points.
Find out such information like what inspired their brand name, their responsiveness online and offline, the user-experience of their different channels.
The quality of their products and services, customers’ reviews, and what makes them stand out.
This brand-building process is what you shouldn’t disregard. It will offer you lots of ideas to enable you to compete with even the “giant” brands.
7. Let all you do speak your brand
At any point in this process, you must never fail to acknowledge your brand identity on everything you do.
Both in written and visual communications, your brand must be visible. It is not silly of you to stamp your logo on your equipment, business cards, and even stationery.
Your social handles, website, and every other digital channel should bear the same identity, in voice and visuals.
It should be visible enough such that anyone who enters your office or workplace would recognize your identity.
The little things you might consider trivial are what actually build-up to become great impressions.
8. Be consistent
Consistency is a golden rule for any form of success. Therefore it does not differ in terms of establishing your business brand.
Of course, no one would want to be an associate of an ever-fluctuating brand. If you keep changing your brand, customers would get confused, then shy away
You must maintain your voice, visual identity, core values, and quality for as long as your business exists.
Nevertheless, you might sometimes want to change your brand to something more effective.
At such points, ensure you do not vary it so much, except you are ready to start building a new brand from scratch.
Our team of experts are always on ground to help you achieve your branding and business goals needs. Contact us to get started! email@example.com
Have you ever wondered how to build your corporate identity? Having a relatable and coherent corporate identity will help you pass a message of trust to your audience. Without a coherent and relatable corporate identity, doubt, confusion, and mistrust will set-in the mind of your clients, when you keep changing from time to time and varying how you present your business to the public.
How to Effectively Work on Your Corporate Identity?
Having a strong corporate identity is a bonus for every business. It helps you scale your brand(s), influence the market, and in all, grow your business.
As an entrepreneur or a business owner, the question of corporate identity is not one to ponder upon and neglect, but one to delve deep into. But how will you go about it, especially when you have a superficial knowledge about the concept?
You do not need to worry. In this post, you will learn the simple ways to work on your corporate identity for the growth of your business. We will be helping you to build your corporate identity in 2021 and beyond, but to achieve that you must be willing to follow this simple steps below: Read on if you must learn these simple techniques.
What is a corporate identity?
We can define this term as the sum of whom and what you represent in the market. It is the totality of your corporate designs, philosophy, and intrinsic values (not monetary) as a business and brand.
It is this “who you are” that guides your strategic decisions, which include but not limited to; where to grow, how to organise your team, and where and how best to allocate your resources.
However, you must distinguish this term from the brand identity. So, while corporate identity refers to the totality of your company’s philosophy and values, brand identity represents a particular product or service of your business.
Consider Unilever for instance. Unilever is an internationally recognised company that has so many brands to its name. Some of these brands include Close Up, Rexona, Lux, Knorr, Omo, and Sunlight.
The corporate identity here is Unilever, while the individual brands represent their respective identities.
However, we can summarize corporate identity with these lines:
The value proposition of your business
A system of peculiar capabilities
A portfolio of products and services that support your value proposition
How to work out a strong corporate brand identity for your business
1. Reassess your position
Aside from having the leadership skill, you started your business for some other reasons, right?
So,you must keep an eye on those reasons at all times in the course of doing your business. Once in a while, take your time to reflect and review those reasons.
You might also want to questions yourself:
What motivated me into this business?
What were my targets and driving force?
What plans did I make to succeed?
Answers to these questions will form a strong motivation in you to build your dream business.
In the same vein, also review the position you are in the market. Look at how you have affected the market generally, and your employees. What immediately comes to mind when people come across your brand?
These points will tell you either to keep working hard or to improve.
2. Incorporate your team
The success of your corporate identity largely depends on your employees. They have both internal and external influences on the entire business. So, it is pertinent that every member of your team is aware of your corporate identity.
Ensure that they cultivate and observe the company’s values and philosophy, in all respects of the business: communication, design, dress code if it is involved, and so on.
The basic ways to nurture your business principles and values are:
Organizing workshops and training sessions
Rotating slide presentations among your employees
You must assign the role of training your staff to people who understand your business goals well.
3. Find out what your competitors are doing
Building a successful corporate identity is a smart mix of the market rules and qualities that will make you unique in your industry. A good and quick way to grasp your industry’s trend is to look at what your competitors are doing.
Although the goal is not to copy your competitors; researching them and knowing their loopholes will help you strategize and win a portion of the market as well.
Also, look at what you will learn from what they are doing especially when the success-gap between your business and theirs is wide. The ideal point here is to expand your identity by applying and improving on the strategies of your big competitors.
4. Be open to changes
Does the market exist for your business or does your business exist for the market?
Well, the points we understand is that they both exist for each other and have mutual influences. And since the market influences businesses, it would dictate to an extent how you would go about building your corporate identity.
Therefore, you should not hold your corporate identity too rigid; it is contemporary in such a way that it moves alongside trends and development. Always be ready to adapt to changes and improvements in the industry.
Your identity can only be sustained if it shares a similar beat with society, recent technology, and adoptions.
5. Draw your future from now
If your entire plan is for “now”, you might be wasting your time. It will take your time and resources to build a strong corporate identity. Why not plan it in such a way as to fit into the future of your business?
As a matter of fact, it might be outdated before it even makes an impact on your target audience. So from now, envisage your dream business structure, where your business will be in years to come, and what new products or services you will introduce along the line.
A clear vision of these points will guide you to drive your entire identity along at the same time.
6. Take social media seriously
Today, social media hosts a lot of audience and influence. As such, it is one of these areas you should not neglect as you build your corporate identity.
This is another area where your corporate design (logo, letterhead, colors, et cetera) comes in.
Get a Social Media Manager who understands your audience, the behavior, and the design of the platforms to handle this job.
A consistent effort in this direction will expose your business to a wide range of audiences, and with time become familiar with your business.
7. Never stop improving your identity
Your business is a journey; the movement continues. At some point, you might think you have arrived, and while the reverse might be the case in some instances.
This points to the fact that you must not stop learning and improving. If you stop learning, your business may not see the light of the day and all the efforts, time, energy, resources, expended in building your business will all simply become a waste.
Invest time and resources into a branding strategy, corporate designing, and building different brand identities. Somehow, this surrounds our earlier point on growing with the society and the market.
Are you interested or desirous of building a corporate identity, but don’t know how to go about it, send us a mail now and we will help you achieve your corporate identity goals. firstname.lastname@example.org