Branding and your Business Goals in 2021
Your Website or your digital marketing activities are tools for branding. How you brand your business is what creates an impression in the minds of your customers and it is how your customers perceive your business that informs their purchase decisions. How do you relate branding and your business goals? How can you explore the possibilities of branding to achieve your business goals? In this post we will be looking at how branding can help you achieve your business goals.
How to brand a business
Branding is an important exercise for every business. It does not matter if it is a small, large, or retail business. As far as you want to stay alive in the highly competitive market of today, you must speak a consistent business language and affect your reach evenly at all times.
Perhaps the idea of branding has been vague to you, and you do not know how to use it to affect and achieve your business goals, then this post is for you.
In this post, you will learn the simple principles of branding your business.
What is branding?
We can simply state that your brand is a way customers define your products and services. It is the perception of people about your business. However, branding is a way of building these features that create the trusted perception people have about your business.
It is far above your logo or company colors. While it involves those, it also stretches into the unique qualities of your products or services, and your core values, maintained over a long time.
8 Effective Ways to build your business brand
1. Define your brand purpose
To be successful in building your business brand, you must first define your purpose and values. That way, you will be able to know exactly what you stand for and be more responsible for them.
You can begin by asking yourself these four questions:
Why this business?
What problems do I intend to solve with it?
What differentiates it from other businesses?
Why should people be concerned about my business?
An informed answer to these four questions will enable you to discover the purpose and core values of your business.
With your business values defined properly, your employees will work towards it while it gives both your customers and employees a sense of security.
2. Be sure who you are targeting
A good understanding of your target audience is a strong step towards building a successful brand.
Your business targets specific people right?
Yes. So you must keep in mind the exact people you hope to sell to.
How do these people behave?
What sort of lifestyle do they lead?
These are some of the questions that will help you understand your target audience more.
The truth is, your brand will only succeed if you know what your customers feel, how they think, and their priorities.
Using a buyer persona, you can define who your ideal customers are, and with that you can streamline your branding efforts towards their interests.
Age
Gender
Education level
Income
Location
You might also go as far as finding out what or who influences such a group of people the most.
3. Use a memorable logo and tagline
The first thing that usually comes to mind each time the term “branding” is mentioned is visual impacts. The logo, tagline, and color.
Yes. Having a recognizable logo and simple tagline is one of the ways you can build your brand for long-term success.
To get something good and unique, you should invest time and money and hire a talented designer.
The visual artist will therefore create a worthy logo, good enough to represent your visual identity. This logo should appear on anything that represents your brand.
You would also have a brand-style guide that would help you ensure visual consistency. This guide should include:
Typography and font
Colour pallets
Logo size and placement
Image style
4. Have a consistent brand voice
Having a consistent brand voice is a way to establish your identity with your customers. By brand voice, we mean the type of language with which you communicate with your customers, the voice that resonates with your customers.
How do you sound when speaking to them?
You could choose to sound
Friendly
Authoritative
Conversational
Ritzy
Professional
Informational
Technical
Promotional
There is a long list of words that could define your voice. But the point is this: your brand voice should be one that resonates with your audience.
This points back to understanding who your target audience is. Knowing them well also means knowing the language they flow with.
Maintaining this voice as you grow establishes you within the heart of your audience.
5. Always go for quality
The easiest way to fail is to promote bad products or services. The more people test such products or services, the faster they get away from it. This is also how fast they would advise people against it.
That is not what your brand should stand for. Hence you wouldn’t want to drive your business down by offering low-quality products or services.
Your priority, however, should be to provide the best quality. Employ capable human resources who understands and believes in your values to work with you.
So, to build a brand that will have a mark in the market, you must invest in quality. You shouldn’t compromise it for whatever alternatives.
6. Find out what your competitors are doing
The point here is not to copy your competitors. If your business must succeed, you should NEVER copy your competitors.
You would want your brand to stand out, don’t you?
The goal is to tap into the areas they are lagging. To win the competition from their weakest points.
Find out such information like what inspired their brand name, their responsiveness online and offline, the user-experience of their different channels.
The quality of their products and services, customers’ reviews, and what makes them stand out.
This brand-building process is what you shouldn’t disregard. It will offer you lots of ideas to enable you to compete with even the “giant” brands.
7. Let all you do speak your brand
At any point in this process, you must never fail to acknowledge your brand identity on everything you do.
Both in written and visual communications, your brand must be visible. It is not silly of you to stamp your logo on your equipment, business cards, and even stationery.
Your social handles, website, and every other digital channel should bear the same identity, in voice and visuals.
It should be visible enough such that anyone who enters your office or workplace would recognize your identity.
The little things you might consider trivial are what actually build-up to become great impressions.
8. Be consistent
Consistency is a golden rule for any form of success. Therefore it does not differ in terms of establishing your business brand.
Of course, no one would want to be an associate of an ever-fluctuating brand. If you keep changing your brand, customers would get confused, then shy away
You must maintain your voice, visual identity, core values, and quality for as long as your business exists.
Nevertheless, you might sometimes want to change your brand to something more effective.
At such points, ensure you do not vary it so much, except you are ready to start building a new brand from scratch.
Our team of experts are always on ground to help you achieve your branding and business goals needs. Contact us to get started! info@biabng.com
How to Build your Brand Presence in 2021
How to achieve an effective brand presence online?
Do you want to build your brand presence in 2021? The goal of every business is to reach the right audience. They go about this by creating a unique brand that defines their values and qualities. But what happens when people fail to recognise this brand? The goal of your business is to build a brand presence, which will translate to more awareness and more clients for your business.
You must know that it is a brand presence that leads to brand awareness. And the more people become aware of your brand and can differentiate you from your competitors, the faster you climb the ladder of business success.
Your brand, however, exceeds your logo and other corporate designs. While it includes those, it is also how people perceive your business or the notion they have about it.
In this post, we shall discuss the different ways through which you can achieve an effective brand presence online.
What is an online brand presence?
It is the thoughtful act and process of establishing your brand in the lives of your target audience through online channels. Through brand presence, you become more visible and authoritative in your customers’ view.
How can you build a strong brand presence?
Grow a strong brand story
Among the first things you would want to do to establish yourself online is to create a coherent story behind your brand and business. Having a clearly defined mission, vision and values will help you build a compelling brand presence online.
To figure out your story, you can begin by asking yourself these questions:
What is the mission of my business?
How does it affect my customers?
What motivated me/us to start this business?
A unique brand story will enable you to define your business purpose and then connect with your actual audience.
Be attentive to your target audience
Your business targets a specific population, right?
There is no way your products or services will be suited for everyone at the same time. So there is a need to know who you want to reach.
To get to your customers, you must give them an ear. You should be able to understand their language, perceive their needs, and understand their concerns, preference, and lifestyle.
When you properly understand your target audience, you will be able to give them content in a way that will reflect who they are. It will also help you create a personal connection with your brand.
Be a guest
When you have understood your business purpose and known who your audience are, you can proceed to other steps like being a guest on different online platforms. You could can do guest blogging or be a guest on a podcast.
But you should not be a guest anywhere or everywhere that is not relevant to your business. Rather, target platforms that will expose you to your target audience.
For instance, if you are running a food business, it will be ineffective to be a guest on a football analysis blog or podcast. Going for health and fitness or food blogs will be more effective.
Do you get the idea?
So, exposing your brand through being a guest is an effective method of growing your audience base and attracting more customers to your business.
Launch a podcast
Podcasting has become a strong way to capture the interest of people. Aside from being a guest on your industry’s podcast channel, you can launch your own.
It will be your medium of interviewing your industry experts and providing solutions to your target audience’s problems.
On the other hand, it will be an opportunity for your guests to promote themselves. So as they do that, there will be a compounding effect on the amount of audience you will get.
We are rightly positioned you help you build your brand presence, simply send a mail right now to info@biabng.com let us help create that brand presence and awareness you have always wanted for your business.
