Let our specialists develop impressive projects for your online stores that function perfectly and, of course, increase sales over the Internet. To create such projects, we use such platforms as; Woocommerce, Magento, Prestashop, OpenCart, and OSCommerce, as well as create individual platforms.
ITEMS FOR BUILDING A SUCCESSFUL ONLINE STORE
There are a few things you can do to create a successful online store. Here are some items you should know:
Each page of your site should have a clear goal. It is important that each individual page has its own clear purpose when developing a site. Just as an example: the primary goal of the homepage is to get users to move from category to category or go directly to the product, depending on the website structure.
You need to make sure that the front page is convenient for the average user. After the user moves to a particular page, he (the consumer) should get full information about the products and services provided on your site, so that the consumer has a desire to buy from you. In addition, the site should be easy to use so that even the most inexperienced user can make a purchase. Customers should be satisfied after the first purchase to return again and again exactly to your online store
Is one important factor – many online retailers are not focused on encouraging customers to return to the site after making a purchase. This is a very simple step.
One example: You can send emails with information about new receipts to your online store. Or another great example: You can provide regular customers with discounts on goods and customers with great pleasure to make purchases in your online store.
If your online store is not available to the public, you spend time and money. Make sure you choose a hosting that is able to meet all your needs. Some small online stores don’t require big, full-scale hosting.
However, as your online store grows, you may need to change your hosting plans, depending on the circumstances. Most importantly, make sure your server allows your store to run 24 hours a day, 7 days a week.
Creating multiple ways to communicate with customers
If a customer can’t easily contact you, they’ll likely choose another store without making purchases from you. There are many ways to provide contact information to users.
Offering real-time online chat is one of the easiest ways to quickly answer any questions of potential customers. However, it is important that you display all the phone numbers you can contact, as well as your email address. The less information you provide about possible ways to communicate with you, the less you will earn the trust of future customers.
Easy payment process (checkout)
What is checkout? The English checkout translates as “calculation, counting.” The most important procedure for both the online store customer and its owner is the ordering or checkout process.
Statistics show that often the customer is from the purchase at the exact moment of payment of the goods: perhaps too complex form of ordering or at some stage it is difficult to understand. Therefore, the process of payment of goods should be as simple and intuitive as possible for the consumer. Only in this case, the order will not remain an order and will turn into a real sale.
The uniqueness of the online store
There are many other online stores that sell the same products and/or services as you. If your online store really stands out from the crowd, you will get more sales. Don’t try to imitate other online stores. Make sure that your store is unique and memorable for customers. In this case, users will make purchases from you, not from your competitors.
Never forget about the security “HTTPS” in the address bar will give the customer a sense of security when shopping in your online store. You only need to invest in reliable services such as McAfee or VeriSign, and then of course display these characters on your website. This will show customers that your settlement process is not only tested but also incredibly safe.