How to Overcome Business Challenges in 2021

How do you overcome business challenges? Doing business is a venture and adventure filled with challenges, hence not for the faint-hearted, as taking a business online comes with different sets of challenges. Do you want to learn how to overcome Business challenges in 2021, then keep on reading. We will in this post be looking at how to overcome business challenges in 2021 and beyond. Challenges of Businesses When going online and how to win these challenges is the principal focus on this write up.

We are sure that getting things right is a concern to you and that is why you are on this page. Are we right about this?

Then, do not be deceived that taking your business online is so easy, or that it is a bed of rose on which you can have all you want in your business.


As every step required in growing your business, going online comes with lots of challenges. But when you know these challenges forehand, you will get prepared so that when they finally arrive, you will have loads of solutions to them.

We will carefully in this post, outline the challenges of businesses and how to overcome the challenges, particularly the challenges businesses face when going online and how you can win. So you just have to read on and pay very close attention to the points. The challenges and how to overcome them are as follows:

1.  Competition

When you take your business online, you will realise that your competitor-base is broader than what you might have assumed. Today, many businesses are online because of the strings of advantages attached to it and so the competition is high.

Therefore, you will be faced with the challenge of competing with brands that have long-established relationships with your target audience and are already occupying high positions on search engine results pages.

Wading through the crowd to secure your position at the top will not come easy. However, you should not slack.

How to overcome the challenge

Enter with a unique style that can disrupt the system but maintain the market goals

Be original with your contents

Speak the language your target audience will understand easily

Invest in user-experience

Be consistent

2. Creating quality contents

For new businesses especially those with poor financing, creating quality content could be challenging, difficult and or rather expensive. But if you must reach your business targets online, you would have no option than to create quality and worthy contents.

You would have probably heard the popular cliché “content is king” , which clearly summarises the importance of paying attention to your written words, videos, and images. The quality of these contents will determine whether you will succeed or fail.

Google, for example, can punish your business severely by hiding business website from your audience, if you infringe on someone else’s copyright. And when this happens the trust your audience have for your business can drop speedily than you expect and you will thereby lose their patronage

How to overcome the challenge

Understand the types of contents that works best for your audience

Employ professionals to handle the creation of your contents

Invest time and money in creating quality contents

Research and have a backlog of content ideas so that your consistency will not drop

3. Customer service

It is true that going online can help your business grow when you do the right things. But it is also true that it increases your responsibilities. Consider the fact that you have been exposed to a lot of customers and you will have to respond to their queries equally and in a quality manner.

If you fail in this all important step, you are rather destroying your business. However, customer service can pose a huge challenge when businesses are going online, especially when you do not have enough hands to work with you.

How to overcome the challenge

The solution to this, we can say is not far-fetched. So you will have to:

Build a good team around your business or simply employ social media managers.

Inculcate your corporate identity in your team so that they work in line with your business goals.

4.Retaining audience

On one side is building a credible audience and on the other side is growing and keeping the community. This sometimes is hard to do online because new competitors sprout every day with new strategies.

But in-between this line, what determines whether your audience will totally leave you is the quality of products or service and even contents you have thrown at them over time.

So as you plan to take your business online or plan to build more traction with your online presence, you must begin now to strategize on ways you will make your audience stick with you.

How to overcome the challenge

Ensure you render quality products and services

If you can, reach out to your audience privately via SMS, email, or phone

Engage them on your social media handles

Treat them as your priority by offering quality customer service

5. Cybercrime

The internet is very vulnerable to attacks and different sorts of crimes. So if you are taking or running your business online, prepare to wage war against hackers and other terrors of the internet.

Your accounts can be hacked or hijacked. It could mean your money is stolen or the reputation you have built over years is rubbed in the mud. You can also lose your business data.

Anyone on the internet is prone to this and so you must take precautions.

How to overcome the challenge

Update your systems regularly

Pay attention to the security of your hardware

Back-up and configure your data very often

Encrypt your data

Make your team aware of the need to be security conscious

Perform regular risk assessment

Purchase cyber-security insurance

6.Gaining trust

Another challenge you will also have to pass through when running your business online is the pains of building trust. It is rather more difficult now to gain the trust of people via the internet, especially because of rampant internet fraud.

Since your potential customers do not know you on a personal basis, they will be afraid to do business with you. Except for a few who might trust you based on the need to try you out, others will choose their regular brands.

Since this has become the case, you must work to earn their trust. It comes from being true to the promises of your business.

How to overcome the challenge

Respect your customers’ time

Stay true to your promises

Deliver when no one expects you to

Be consistent

Be attentive to your clients

7.  Spotting mistakes

Yes, anyone can make mistakes. But what differentiates success from failure is the ability of the successful to identify what and where the mistakes are coming from, and fix them.

If you are set for the internet, ensure you have the capacity to identify where your failures might come from. Otherwise, it will be difficult for you to rise.

How to overcome the challenge

Work with real data and understand your customer’s demography and behavior.

Optimize your strategies with the results from your data

How to save cost without giving up on quality as you set to launch?

8. Lack of Finance

Starting a new business usually comes with a lot of challenges. One of the most formidable among these problems is financing.

Unfortunately, most business ideas do not see the light of the day because of poor financing.

Perhaps those behind these ideas are waiting to have all they need so that they can produce the best products, or offer the best services.

We get it; you do not want to compromise on the quality of your products or services.

It is why we at Business-In-A-Box Initiative (BIAB) has packaged this budget-friendly solution to help you get started as smooth as possible.

From business registration to branding, online presence, reputation management, awareness creation, we stay by you as a reliable business companion.

Reach out to us right now by sending a mail or visiting our services page:

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