Your Website or your digital marketing activities are tools for branding. How you brand your business is what creates an impression in the minds of your customers and it is how your customers perceive your business that informs their purchase decisions. How do you relate branding and your business goals? How can you explore the possibilities of branding to achieve your business goals? In this post we will be looking at how branding can help you achieve your business goals.
How to brand a business
Branding is an important exercise for every business. It does not matter if it is a small, large, or retail business. As far as you want to stay alive in the highly competitive market of today, you must speak a consistent business language and affect your reach evenly at all times.
Perhaps the idea of branding has been vague to you, and you do not know how to use it to affect and achieve your business goals, then this post is for you.
In this post, you will learn the simple principles of branding your business.
What is branding?
We can simply state that your brand is a way customers define your products and services. It is the perception of people about your business. However, branding is a way of building these features that create the trusted perception people have about your business.
It is far above your logo or company colors. While it involves those, it also stretches into the unique qualities of your products or services, and your core values, maintained over a long time.
8 Effective Ways to build your business brand
1. Define your brand purpose
To be successful in building your business brand, you must first define your purpose and values. That way, you will be able to know exactly what you stand for and be more responsible for them.
You can begin by asking yourself these four questions:
Why this business?
What problems do I intend to solve with it?
What differentiates it from other businesses?
Why should people be concerned about my business?
An informed answer to these four questions will enable you to discover the purpose and core values of your business.
With your business values defined properly, your employees will work towards it while it gives both your customers and employees a sense of security.
2. Be sure who you are targeting
A good understanding of your target audience is a strong step towards building a successful brand.
Your business targets specific people right?
Yes. So you must keep in mind the exact people you hope to sell to.
How do these people behave?
What sort of lifestyle do they lead?
These are some of the questions that will help you understand your target audience more.
The truth is, your brand will only succeed if you know what your customers feel, how they think, and their priorities.
Using a buyer persona, you can define who your ideal customers are, and with that you can streamline your branding efforts towards their interests.
You might also go as far as finding out what or who influences such a group of people the most.
3. Use a memorable logo and tagline
The first thing that usually comes to mind each time the term “branding” is mentioned is visual impacts. The logo, tagline, and color.
Yes. Having a recognizable logo and simple tagline is one of the ways you can build your brand for long-term success.
To get something good and unique, you should invest time and money and hire a talented designer.
The visual artist will therefore create a worthy logo, good enough to represent your visual identity. This logo should appear on anything that represents your brand.
You would also have a brand-style guide that would help you ensure visual consistency. This guide should include:
Typography and font
Logo size and placement
4. Have a consistent brand voice
Having a consistent brand voice is a way to establish your identity with your customers. By brand voice, we mean the type of language with which you communicate with your customers, the voice that resonates with your customers.
How do you sound when speaking to them?
You could choose to sound
There is a long list of words that could define your voice. But the point is this: your brand voice should be one that resonates with your audience.
This points back to understanding who your target audience is. Knowing them well also means knowing the language they flow with.
Maintaining this voice as you grow establishes you within the heart of your audience.
5. Always go for quality
The easiest way to fail is to promote bad products or services. The more people test such products or services, the faster they get away from it. This is also how fast they would advise people against it.
That is not what your brand should stand for. Hence you wouldn’t want to drive your business down by offering low-quality products or services.
Your priority, however, should be to provide the best quality. Employ capable human resources who understands and believes in your values to work with you.
So, to build a brand that will have a mark in the market, you must invest in quality. You shouldn’t compromise it for whatever alternatives.
6. Find out what your competitors are doing
The point here is not to copy your competitors. If your business must succeed, you should NEVER copy your competitors.
You would want your brand to stand out, don’t you?
The goal is to tap into the areas they are lagging. To win the competition from their weakest points.
Find out such information like what inspired their brand name, their responsiveness online and offline, the user-experience of their different channels.
The quality of their products and services, customers’ reviews, and what makes them stand out.
This brand-building process is what you shouldn’t disregard. It will offer you lots of ideas to enable you to compete with even the “giant” brands.
7. Let all you do speak your brand
At any point in this process, you must never fail to acknowledge your brand identity on everything you do.
Both in written and visual communications, your brand must be visible. It is not silly of you to stamp your logo on your equipment, business cards, and even stationery.
Your social handles, website, and every other digital channel should bear the same identity, in voice and visuals.
It should be visible enough such that anyone who enters your office or workplace would recognize your identity.
The little things you might consider trivial are what actually build-up to become great impressions.
8. Be consistent
Consistency is a golden rule for any form of success. Therefore it does not differ in terms of establishing your business brand.
Of course, no one would want to be an associate of an ever-fluctuating brand. If you keep changing your brand, customers would get confused, then shy away
You must maintain your voice, visual identity, core values, and quality for as long as your business exists.
Nevertheless, you might sometimes want to change your brand to something more effective.
At such points, ensure you do not vary it so much, except you are ready to start building a new brand from scratch.
Our team of experts are always on ground to help you achieve your branding and business goals needs. Contact us to get started! firstname.lastname@example.org
Running a business in Nigeria or anywhere requires that you get your business registered. in this post, we will be looking at how to register your business with CAC in 2021 and beyond.
The process might be slightly different from other countries, you can contact your country’s company house to find out the process. So when we talk about how to register your business with CAC, we are simply talking about the process of incorporating your business with the Corporate Affairs Commission of Nigeria (CAC).
Getting Your Business Registered with CAC: What You Need Know
Among the first steps you must take towards setting up your business in Nigeria is registering with Nigeria’s Corporate Affairs Commission (CAC).
This will not only establish your business as an eligible business, but will also help you secure your business name so that it will not be taken by your competitors.
Perhaps the story about this registration appears vague to you, do not worry because we have got you covered.
In this post, you will learn all you should know about getting your business registered with CAC. What are the benefits of registering your business with the Corporate Affairs Commission?
Before we explore the registration procedures, let us throw more light on why you should take this subject seriously.
With your business certificate, you can open a corporate account for your business and this will help you will enjoy the trust of your business partners since you are registered with the national authority. As a registered business, you can easily acquire business loans and grants, unlike unregistered businesses.
Procedures to Register your Business with CAC
You can also enjoy the privileges of getting interns from NYSC or any other national internship program if you are a registered business. It unblocks the barriers that could hold off investors in your business.
Acquiring a business visa to any country would not be a hitch. Registering your business with CAC instills a sense of responsibility in you, and makes you more responsible to reach your business goals.
When you register your business as a Limited Liability Company, you will not be personally held responsible for any accident or loss of business. You will enjoy the project with regards to loss of personal properties in case of business failure.
If you dream of starting a business that will flourish, even when you are not there, registering your business will help you achieve that.
1. Reserve your Business Name
Securing a unique business name is the first thing you would want to do. After you have carefully thought out a name for your business, promptly
Go to the CAC website and sign up. https://www.cac.gov.ng
Sign up by filling your details in the application form.
Click the “Register” button when you are done.
Verify your email from the link that will be forwarded to your registration email.
After verification, login to your account using the details you opened the account with (email and password)
When you are logged in, click on the “Name Reservation” button and choose “New Name Reservation”
On the next page, choose the type of company and type in the name you want to register.
Enter your first choice of name in the “Option 1” field, and your second choice of name in the “Option 2”.
Save and continue until you complete the entire form.
Proceed to pay a Name Reservation fee of N500, when you have confirmed that the details you entered are correct.
It will take some time before your name will be approved. So, be patient while you wait.
When it has been finally approved, copy out your “Availability Code” because you will need it later on.
The registration procedure for a private company differs from that of a public limited company. So, be sure of the type of business you want to register and choose accordingly.
We advise that you enter a second name so that if the first is rejected due to some reasons, you can settle for the second one.
Why CAC could reject your business name
Your proposed name would be rejected by CAC if:
It is identical with an already registered business, or if the name has already been reserved by another business
It has unacceptable terms like National, Government, Federal, Holdings, and some others.
The name is capable of misleading the public, in respect to the context of the business.
It will violate the trademark of already existing businesses, except there is consent from them.
2. Complete the pre-registration form
When you have reserved your business name, your next step would be to fill the form CAC-BNo1, otherwise called the pre-registration form.
Log in to your account
On the menu, click “Name Reservation” and choose Name Reservation from the sub-menu.
Select the name you just registered.
On the menu, click the “Company Registration” button. Select “New Registration” on the sub-menu
Fill your business details with the required fields.
Add directors, shareholders, and fellow business owners if your business has such. Click continue when you have added all.
Complete form by choosing your CAC branch and how many copies of the Memorandum of Articles of Association (MOA) and Application for registration your business needs.
3. Pay the filing fee
After verifying the details you have entered, proceed to make application payment with Remita.
Click “proceed to payment”
You will be taken to the Remita page. Generate your RRR code.
You can pay at any bank in Nigeria with your RRR code. Or,
You can pay with your debit card. Simply enter your card details in the required fields.
Pay the required sum.
Your payment receipt will be automatically generated. Login to your profile to see your receipt.
Note: The amount you will pay for registration and MOA varies across different types of businesses. Nonetheless, it ranges from N20,000 to N30,000.
On another hand, before you can access your application form and Memorandum of Articles of Association, you will pay stamp duty charges to the Federal Inland Revenue Service (FIRS).
Since every member of your business board (if you have such) requires the copies of the documents, the fees will be generated individually.
So, the more board members for your new company, the more you pay. To pay this fee,
Click the “Stamp duty assessment” button, just by the side of your business name.
Generate your RRR code and proceed to pay in the bank, or with your debit card.
If you are using your card, repeat the payment process to complete the payment.
4. Download your application documents
After your stand duty payment has been confirmed and electronic stamping is done on the documents, they will be ready for you to download.
To download, click on the “Document’s” button and it will be downloaded on your computer/device.
The documents you will download are:
Memorandum of Articles of Association
Application for Registration
After this, your business registration with CAC is considered complete.
We can do all the heavy lifting for you while you focus on the most important thing-scaling your business.
Contact us right now and we will help with your business registration. Email: email@example.com
How do you overcome business challenges? Doing business is a venture and adventure filled with challenges, hence not for the faint-hearted, as taking a business online comes with different sets of challenges. Do you want to learn how to overcome Business challenges in 2021, then keep on reading. We will in this post be looking at how to overcome business challenges in 2021 and beyond. Challenges of Businesses When going online and how to win these challenges is the principal focus on this write up.
We are sure that getting things right is a concern to you and that is why you are on this page. Are we right about this?
Then, do not be deceived that taking your business online is so easy, or that it is a bed of rose on which you can have all you want in your business.
As every step required in growing your business, going online comes with lots of challenges. But when you know these challenges forehand, you will get prepared so that when they finally arrive, you will have loads of solutions to them.
We will carefully in this post, outline the challenges of businesses and how to overcome the challenges, particularly the challenges businesses face when going online and how you can win. So you just have to read on and pay very close attention to the points. The challenges and how to overcome them are as follows:
When you take your business online, you will realise that your competitor-base is broader than what you might have assumed. Today, many businesses are online because of the strings of advantages attached to it and so the competition is high.
Therefore, you will be faced with the challenge of competing with brands that have long-established relationships with your target audience and are already occupying high positions on search engine results pages.
Wading through the crowd to secure your position at the top will not come easy. However, you should not slack.
How to overcome the challenge
Enter with a unique style that can disrupt the system but maintain the market goals
Be original with your contents
Speak the language your target audience will understand easily
Invest in user-experience
2. Creating quality contents
For new businesses especially those with poor financing, creating quality content could be challenging, difficult and or rather expensive. But if you must reach your business targets online, you would have no option than to create quality and worthy contents.
You would have probably heard the popular cliché “content is king” , which clearly summarises the importance of paying attention to your written words, videos, and images. The quality of these contents will determine whether you will succeed or fail.
Google, for example, can punish your business severely by hiding business website from your audience, if you infringe on someone else’s copyright. And when this happens the trust your audience have for your business can drop speedily than you expect and you will thereby lose their patronage
How to overcome the challenge
Understand the types of contents that works best for your audience
Employ professionals to handle the creation of your contents
Invest time and money in creating quality contents
Research and have a backlog of content ideas so that your consistency will not drop
3. Customer service
It is true that going online can help your business grow when you do the right things. But it is also true that it increases your responsibilities. Consider the fact that you have been exposed to a lot of customers and you will have to respond to their queries equally and in a quality manner.
If you fail in this all important step, you are rather destroying your business. However, customer service can pose a huge challenge when businesses are going online, especially when you do not have enough hands to work with you.
How to overcome the challenge
The solution to this, we can say is not far-fetched. So you will have to:
Build a good team around your business or simply employ social media managers.
Inculcate your corporate identity in your team so that they work in line with your business goals.
On one side is building a credible audience and on the other side is growing and keeping the community. This sometimes is hard to do online because new competitors sprout every day with new strategies.
But in-between this line, what determines whether your audience will totally leave you is the quality of products or service and even contents you have thrown at them over time.
So as you plan to take your business online or plan to build more traction with your online presence, you must begin now to strategize on ways you will make your audience stick with you.
How to overcome the challenge
Ensure you render quality products and services
If you can, reach out to your audience privately via SMS, email, or phone
Engage them on your social media handles
Treat them as your priority by offering quality customer service
The internet is very vulnerable to attacks and different sorts of crimes. So if you are taking or running your business online, prepare to wage war against hackers and other terrors of the internet.
Your accounts can be hacked or hijacked. It could mean your money is stolen or the reputation you have built over years is rubbed in the mud. You can also lose your business data.
Anyone on the internet is prone to this and so you must take precautions.
How to overcome the challenge
Update your systems regularly
Pay attention to the security of your hardware
Back-up and configure your data very often
Encrypt your data
Make your team aware of the need to be security conscious
Perform regular risk assessment
Purchase cyber-security insurance
Another challenge you will also have to pass through when running your business online is the pains of building trust. It is rather more difficult now to gain the trust of people via the internet, especially because of rampant internet fraud.
Since your potential customers do not know you on a personal basis, they will be afraid to do business with you. Except for a few who might trust you based on the need to try you out, others will choose their regular brands.
Since this has become the case, you must work to earn their trust. It comes from being true to the promises of your business.
How to overcome the challenge
Respect your customers’ time
Stay true to your promises
Deliver when no one expects you to
Be attentive to your clients
7. Spotting mistakes
Yes, anyone can make mistakes. But what differentiates success from failure is the ability of the successful to identify what and where the mistakes are coming from, and fix them.
If you are set for the internet, ensure you have the capacity to identify where your failures might come from. Otherwise, it will be difficult for you to rise.
How to overcome the challenge
Work with real data and understand your customer’s demography and behavior.
Optimize your strategies with the results from your data
How to save cost without giving up on quality as you set to launch?
8. Lack of Finance
Starting a new business usually comes with a lot of challenges. One of the most formidable among these problems is financing.
Unfortunately, most business ideas do not see the light of the day because of poor financing.
Perhaps those behind these ideas are waiting to have all they need so that they can produce the best products, or offer the best services.
We get it; you do not want to compromise on the quality of your products or services.
It is why we at Business-In-A-Box Initiative (BIAB) has packaged this budget-friendly solution to help you get started as smooth as possible.
From business registration to branding, online presence, reputation management, awareness creation, we stay by you as a reliable business companion.
Reach out to us right now by sending a mail firstname.lastname@example.org or visiting our services page:
Have you ever wondered how to build your corporate identity? Having a relatable and coherent corporate identity will help you pass a message of trust to your audience. Without a coherent and relatable corporate identity, doubt, confusion, and mistrust will set-in the mind of your clients, when you keep changing from time to time and varying how you present your business to the public.
How to Effectively Work on Your Corporate Identity?
Having a strong corporate identity is a bonus for every business. It helps you scale your brand(s), influence the market, and in all, grow your business.
As an entrepreneur or a business owner, the question of corporate identity is not one to ponder upon and neglect, but one to delve deep into. But how will you go about it, especially when you have a superficial knowledge about the concept?
You do not need to worry. In this post, you will learn the simple ways to work on your corporate identity for the growth of your business. We will be helping you to build your corporate identity in 2021 and beyond, but to achieve that you must be willing to follow this simple steps below: Read on if you must learn these simple techniques.
What is a corporate identity?
We can define this term as the sum of whom and what you represent in the market. It is the totality of your corporate designs, philosophy, and intrinsic values (not monetary) as a business and brand.
It is this “who you are” that guides your strategic decisions, which include but not limited to; where to grow, how to organise your team, and where and how best to allocate your resources.
However, you must distinguish this term from the brand identity. So, while corporate identity refers to the totality of your company’s philosophy and values, brand identity represents a particular product or service of your business.
Consider Unilever for instance. Unilever is an internationally recognised company that has so many brands to its name. Some of these brands include Close Up, Rexona, Lux, Knorr, Omo, and Sunlight.
The corporate identity here is Unilever, while the individual brands represent their respective identities.
However, we can summarize corporate identity with these lines:
The value proposition of your business
A system of peculiar capabilities
A portfolio of products and services that support your value proposition
How to work out a strong corporate brand identity for your business
1. Reassess your position
Aside from having the leadership skill, you started your business for some other reasons, right?
So,you must keep an eye on those reasons at all times in the course of doing your business. Once in a while, take your time to reflect and review those reasons.
You might also want to questions yourself:
What motivated me into this business?
What were my targets and driving force?
What plans did I make to succeed?
Answers to these questions will form a strong motivation in you to build your dream business.
In the same vein, also review the position you are in the market. Look at how you have affected the market generally, and your employees. What immediately comes to mind when people come across your brand?
These points will tell you either to keep working hard or to improve.
2. Incorporate your team
The success of your corporate identity largely depends on your employees. They have both internal and external influences on the entire business. So, it is pertinent that every member of your team is aware of your corporate identity.
Ensure that they cultivate and observe the company’s values and philosophy, in all respects of the business: communication, design, dress code if it is involved, and so on.
The basic ways to nurture your business principles and values are:
Organizing workshops and training sessions
Rotating slide presentations among your employees
You must assign the role of training your staff to people who understand your business goals well.
3. Find out what your competitors are doing
Building a successful corporate identity is a smart mix of the market rules and qualities that will make you unique in your industry. A good and quick way to grasp your industry’s trend is to look at what your competitors are doing.
Although the goal is not to copy your competitors; researching them and knowing their loopholes will help you strategize and win a portion of the market as well.
Also, look at what you will learn from what they are doing especially when the success-gap between your business and theirs is wide. The ideal point here is to expand your identity by applying and improving on the strategies of your big competitors.
4. Be open to changes
Does the market exist for your business or does your business exist for the market?
Well, the points we understand is that they both exist for each other and have mutual influences. And since the market influences businesses, it would dictate to an extent how you would go about building your corporate identity.
Therefore, you should not hold your corporate identity too rigid; it is contemporary in such a way that it moves alongside trends and development. Always be ready to adapt to changes and improvements in the industry.
Your identity can only be sustained if it shares a similar beat with society, recent technology, and adoptions.
5. Draw your future from now
If your entire plan is for “now”, you might be wasting your time. It will take your time and resources to build a strong corporate identity. Why not plan it in such a way as to fit into the future of your business?
As a matter of fact, it might be outdated before it even makes an impact on your target audience. So from now, envisage your dream business structure, where your business will be in years to come, and what new products or services you will introduce along the line.
A clear vision of these points will guide you to drive your entire identity along at the same time.
6. Take social media seriously
Today, social media hosts a lot of audience and influence. As such, it is one of these areas you should not neglect as you build your corporate identity.
This is another area where your corporate design (logo, letterhead, colors, et cetera) comes in.
Get a Social Media Manager who understands your audience, the behavior, and the design of the platforms to handle this job.
A consistent effort in this direction will expose your business to a wide range of audiences, and with time become familiar with your business.
7. Never stop improving your identity
Your business is a journey; the movement continues. At some point, you might think you have arrived, and while the reverse might be the case in some instances.
This points to the fact that you must not stop learning and improving. If you stop learning, your business may not see the light of the day and all the efforts, time, energy, resources, expended in building your business will all simply become a waste.
Invest time and resources into a branding strategy, corporate designing, and building different brand identities. Somehow, this surrounds our earlier point on growing with the society and the market.
Are you interested or desirous of building a corporate identity, but don’t know how to go about it, send us a mail now and we will help you achieve your corporate identity goals. email@example.com
The easy with which anyone can start a blog has given forth right thinking businesses to take advantage of blogging to grow their business. Are you aware that you can grow your business with blogging in 2021 and beyond. In this post, our focus will not be on the process of starting your own blog (contact us at firstname.lastname@example.org, we will help you get started), rather we will be looking at ways you can use blogging to grow your business, so as to make your business more profitable in 2021 and beyond.
Blogging has become one of the most effective ways of content marketing. You can leverage on blogging to boost your marketing campaigns and as a medium of creating brand awareness.
According to Optinmonster, companies who blog get 97% more links to their websites than those who do not blog. Invariably, these links to your website serve as a positive vote for your brand.
However, blogging will expose your business through search engines. It will also help you build authority in your industry and establish trust, bond and closeness between you and your customers.
To be successful in the process of using blogging to grow your business, you have to ensure that you comply with the followings:
- Create quality contents
Starting a blog is not really what will help you establish a stronger brand on the internet. Creating quality content will.
Pushing out poor-quality content to your audience will rather drop the trust and authority your business may have acquired, as your business will be perceived as a business that offers low quality service or products, judging by the quality of your blog contents.
The competition in the online space is very high. So you must come prepared to displace others who may not be doing some things right. so to help beat the competition, you should produce quality contents that are helpful to your audience.
These contents must come in the best form that the information will be passed most appropriately. It could be videos, written copies, or audio content.
When your audience begins to find your content helpful, your authority will grow and then your business, will become the better for it.
2. Make effective use of ads
Another advantage of using blogging to grow your business is that it will offer you the opportunity to turn your blog posts as advertising mediums. Your quality contents will improve your online presence, and you can do post boosting for better reach and engagement for your business. When you produce your blog posts, you can boost the posts by making use of social media ads like Facebook, Twitter, and Instagram ads, to reach out to more and more people, which you would not have been able to achieve without the blog post.
These platforms help you reach a highly targeted audience. This means you can tweak the category and demography of the audience to whom your ads should be shown.
However, you are most likely to turn them to your followers and then customers, especially when you have created helpful content, service, and products to fulfill their needs.
3. Focus on branding; the conversion will come
The primary goal of using blogging to grow your business is for the branding of your business. There are two things you must differentiate each time you are undertaking an online campaign or posting: are you branding or are you selling directly?
Sometimes, marketers become salesy or pushy when they hope to achieve branding. They promote display campaigns and judge their success from conversion rate and short-term return on investment (ROI).
To achieve a brand presence and awareness, you should rather consider a long-term effect and focus on building a close contact with your audience; let them feel you by themselves.
Being salesy can barely help you achieve that.
When it comes to growing your business either with blogging or any other medium, consistence is key. Building a successful brand presence online requires discipline and consistency. While you go on for a long time in the same style, you must also ensure that how you present yourself across different channels are the same. So your tune of voice and your message which you are passing across to your audience through your blog posts must be such that resonates with your audience/customers and you must remain consistent in passing your message across to them.
The first step towards growing your business with blogging is to register a domain name and getting a hosting account. You can get a reliable and affordable hosting plan by signing up for hosting using our Inter-server affiliate link here: https://www.interserver.net/r/641848